SEMPO Stats On Click Fraud; Most Worried, Many Confirm A Problem
SEMPO has released stats about click fraud drawn from the The
State of Search Engine Marketing 2004 survey it released in December. For Search Engine Watch members, the
Click Fraud A Worry For Most;
Confirmed Problem For Many I’ve posted dissects the numbers in a series of charts.
Overall, the stats show that concern over the issue far outweighs those who have seriously tracked it
happening. However, a significant number have tracked and found it to be a problem. Key breakouts:
For more on this topic, see the Search Ads: Clickfraud area
of Search Topics, available to Search Engine Watch members. If you’re attending
Search Engine Strategies New York next week, also be sure to check out the
Click Fraud: A Legal Look session.
Also check out this recent ClickZ article, Click Fraud: What It Is, How to Fight It, looking at
some causes and confusion over click fraud.
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The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now