SEOThursdays Become “Must Browse While Watching TV” Nights

Thursdays Become "Must Browse While Watching TV" Nights

Integrated Media Measurement Inc. (IMMI) has released data showing the level of multitasking taking place when people watch television – specifically how much they are watching TV and surfing the ‘net at the same time.

During weeknight television viewing (Sunday-Thursday)…

  • Viewers spent an average of 9.3 percent of primetime viewing minutes also online
  • The breakdown between cable and broadcast television was 8.2 percent and 11.0 percent, respectively
  • Time spent watching broadcast television while surfing the Web more than doubles as the week progresses
  • 5.8% of primetime media minutes are also spent concurrently on the web on Monday, the low for the week, while Thursday is the highets at 15.9%

“This trend of going online while watching primetime television represents a significant opportunity for advertisers who want to target viewers with a message to visit content online,” said Matt Reid, director of strategic initiatives for Integrated Media Measurement Inc. “The landscape is moving at a steady pace from multiplatform advertising to simultaneous multiplatform advertising.”

Related Reading:
The New Multitaskers: Kids Split Attention Between TV, Internet
Searching for Something to Watch
20% of Primetime Television Now Watched Online
‘Family Guy’ Tops Internal Search List for Hulu
Internet TV: What Do Users Want?

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