Advertising Placements by Industry and Top Sponsored Links, January 2008
The industry breakdown of ad placements and unit types, and the top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types, and the top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.
Advertising Breakdown by Industry, December 2007 and January 2008 | |||
---|---|---|---|
Industry | Total Impressions, January 2008 (M) |
Total Impressions, December 2007 (M) |
Change From Previous Month (%) |
Automotive | 4,538.9 | 9,393.0 | -51.68 |
Business-to-business | 5,573.4 | 7,596.3 | -26.63 |
Consumer goods | 14,139.6 | 15,158.4 | -6.72 |
Entertainment | 7,146.9 | 9,547.6 | -25.15 |
Financial services | 76,316.7 | 91,852.2 | -16.91 |
Hardware and electronics | 8,428.3 | 9,966.0 | -15.43 |
Health | 8,050.1 | 5,759.5 | 39.77 |
Public services | 8,835.0 | 5,971.1 | 47.96 |
Retail goods and services | 51,748.1 | 47,919.8 | 7.99 |
Software | 5,297.9 | 4,232.5 | 25.17 |
Telecommunications | 18,773.6 | 28,796.0 | -34.80 |
Travel | 7,675.5 | 6,717.7 | 14.26 |
Web media | 79,871.8 | 86,966.8 | -8.16 |
Source: Nielsen Online, 2008 |
Advertising Breakdown by Ad Unit Type, January 2008 (M) | |||||
---|---|---|---|---|---|
Industry | Flash, Generic | Rich Media | Sponsored Link | Standard Image | Standard Image/Text Link |
Automotive | 1,736.1 | 487.6 | 509.8 | 1,437.2 | 368.2 |
Business-to-business | 703.6 | 59.5 | 3,449.8 | 969.8 | 390.7 |
Consumer goods | 3,854.5 | 878.3 | 5,409.1 | 2,594.0 | 1,403.7 |
Entertainment | 2,892.3 | 516.7 | 2,217.3 | 1,367.0 | 153.5 |
Financial services | 19,382.4 | 578.0 | 2,636.5 | 12,409.5 | 41,310.4 |
Hardware and electronics | 3,179.7 | 323.2 | 842.4 | 701.4 | 3,381.5 |
Health | 3,745.6 | 117.1 | 1,850.8 | 2,058.5 | 278.2 |
Public services | 2,038.1 | 39.3 | 1,499.9 | 2,189.7 | 3,068.0 |
Retail goods and services | 6,503.0 | 545.5 | 16,083.4 | 8,449.1 | 20,167.1 |
Software | 2,176.1 | 87.7 | 879.4 | 1,233.1 | 921.6 |
Telecommunications | 5,185.6 | 216.2 | 3,591.8 | 3,996.1 | 5,783.9 |
Travel | 2,059.7 | 147.4 | 2,300.2 | 2,856.0 | 312.2 |
Web media | 5,335.2 | 50.8 | 27,835.4 | 6,872.6 | 39,777.8 |
Source: Nielsen Online, 2008 |
Top 25 Companies by Sponsored Link Impressions, January 2008 | |||
---|---|---|---|
Company | Sponsored Link Impressions, January 2008 (M) | Sponsored Link Impressions, December 2007 (M) | Change From Previous Month (%) |
Zencon Technologies | 6,834.6 | 4,517.7 | 51.29 |
Wu-Yi Source | 3,750.5 | 1,130.7 | 231.71 |
Boost Worldwide | 2,895.2 | 435.2 | 565.32 |
Anastasia Intl. | 2,762.7 | 2,725.1 | 1.38 |
True | 2,492.6 | 2,315.7 | 7.64 |
WebEx | 1,591.3 | 3.7 | 42,710.68 |
Yahoo | 1,063.4 | 1,475.3 | -27.91 |
e-Unity Corp. | 1,056.1 | 820.6 | 28.70 |
eBay | 982.4 | 1,293.8 | -24.07 |
Batanga | 944.1 | 1,890.5 | -50.06 |
Ourstage.com | 934.0 | 839.8 | 11.22 |
Singlesnet.com | 877.9 | 869.1 | 1.02 |
Spark Networks | 830.1 | 544.3 | 52.51 |
Dice | 766.8 | 59.8 | 1,182.59 |
internetmadesimple.com | 740.0 | 304.8 | 142.79 |
Overture Films | 691.8 | 7.8 | 8,736.71 |
Experian Group Ltd. | 690.9 | 497.3 | 38.93 |
Mate1.com | 637.2 | 901.7 | -29.33 |
InterActiveCorp | 600.4 | 632.5 | -5.08 |
Amazon.com | 587.4 | 917.8 | -36.00 |
Going | 556.1 | 1,872.4 | -70.30 |
RealNetworks | 514.0 | 1,690.8 | -69.60 |
Table For Six | 500.9 | 773.8 | -35.27 |
Productpartners.com | 500.2 | 1,197.6 | -58.24 |
Fidelity Investments | 423.1 | 340.7 | 24.18 |
Source: Nielsen Online, 2008 |
Top 25 Companies by Top Three Search Terms, January 2008 | |||
---|---|---|---|
Company | Search Term 1 | Search Term 2 | Search Term 3 |
Zencon Technologies | chat | blackpeoplemeet | chicano+chatrooms |
Wu-Yi Source | weight+watchers | oprah.com | low+sodium+diet+plans |
Boost Worldwide | chat | prepaid+cell+phones | boostmobile.com |
Anastasia Intl. | dating+younger+women | womenrussia.com | beautiful+women |
True | craigslist | match.com | chat+rooms |
WebEx | calendar | computer+repair+ remote+access+ |
remote+pc+screen+ management |
Yahoo | zip+codes | monster.com | yahoo.com |
e-Unity Corp. | celebrity+personal+ trainers |
skiing+mag | northern+california+ triathlon |
eBay | ebay | craigslist | ebay.com |
Batanga | univision.com | akon | free+music+downloads |
Ourstage.com | video | video+competition | record+deals |
Singlesnet.com | singlesnet.com | singlesnet | chat |
Spark Networks | chicano+chatrooms | blackplanet.com | afrointroductions.com |
Dice | miami+jobs | jobs+from+home+on+ my+computer+no+fees |
new+york+job+wanted |
internetmadesimple.com | weight+watchers | hgtv.com | biggest+loser |
Overture Films | cloverfield | cloverfield+ | queen+latifah |
Experian Group Ltd. | endurance+saddle+pads | deluxe+players+strat | uggs |
Mate1.com | match.com | craigslist | chat |
InterActiveCorp | match.com | priceline | expedia |
Amazon.com | lautzenheiser | amazon.com | ipod |
Going | hip+hop+parties+ wednesdays+in+nyc |
events+for+port+ huron+mi |
rv+shows |
RealNetworks | games | free+music+downloads | music |
Table For Six | chat+room | chat+rooms | speed+dating+los+angeles |
Productpartners.com | p90x | hip+hop+abs | slim+in+6 |
Fidelity Investments | life+insurance | stock+quotes | finance |
Source: Nielsen Online, 2008 |
View: Advertising Placements by Industry and Top Sponsored Links, December 2007
Methodology: Nielsen Online AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
Definition of Terms