IndustrySearchDay: Contactless Edition – May 26, 2011

SearchDay: Contactless Edition - May 26, 2011

What's in your wallet? Probably nothing in the near future if Near Field Communications take off. Google Wallet launched today.

searchday

What’s in your wallet? Probably nothing in the near future if Near Field Communications take off. Google Wallet launched today and ClickZ noticed that a search on Google for ‘NFC’ brought up a Mastercard PPC ad promoting the new partnership and organic results displayed a wikipedia entry for Near Field communications rather than the National Football Conference. At first SEW wondered if there was some extraordinary coincidence at play, as we assumed that football would be a more popular topic than tech. However, Bing displayed similar results and also it’s not the season for football which might explain the different priority. Either way, it does furthere illustrate that user data, or at least clickthrough data is responsible for the ordering of results. This fringe tech topic is likely more popular on the internet, and thus gets more click throughs and with spikes in searches for NFC today, there are more obvious reasons to put results in this order. So, all in all nothing suspicious going on.

Anyway, here’s a round up of the stories from around the web.

Industry

SEO

Analytics

Social

Local

Mobile

Video

Technology

  • 30+ More Tools to Automate Your Link Building – Search Engine Watch
    “Link building automation tools can help you manage relationships and outreach, enhance link building best practices, and eliminate some of the information management overhead that might otherwise bog you down.”

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y