Microsoft Won't Beg or Steal; Will Borrow to Buy Yahoo
Microsoft CFO Chris Liddell told Wall St. analysts the company would likely borrow to pay for the cash portion of its Yahoo bid. That’s a first in the company’s history. The half-cash, half-stock offer is $31 per share.
Microsoft has a huge war chest, approximately $21 billion at year end.
It’s not as if Microsoft couldn’t fund the cash portion without borrowing any money. The cash-rich company definitely won’t have to beg for the loan.
So what’s the exact amount Microsoft will borrow? It’s anybody’s guess.
The need for capital, though, won’t subside if or when the bid is accepted. As Kevin Johnson, Microsoft President, Platform and Services, noted in the initial conference call, “There are a few key dynamics in the online advertising industry that I think are worth noting. First, this is a business that has scale economics in a few key areas; scale economics in search and ad serving and scale economics and the capital needed to support these areas, CapEx for data centers, servers and infrastructure.”
Who ever said Web 2.0 has low barriers to entry? Not the search engine CEOs who claim competition is just one click away.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now