Search Drives One In Five Visits To Car Sites
Yahoo!: One In Five Land On Car Sites Via Search
from MediaPost looks at a new study from Yahoo finding that one in five visitors to a car web site came from search engines. That 20.6 percent of visitors, up from 17.5
percent last year. Not in that story but from the press
release,
the study also found that nearly 70 percent of those buying cars said the first turned to search for advice. Search was also considered the most credible research
source. Need more? I’ve posted an executive summary of the report
here, completely with pretty charts.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now