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November 13, 2008
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Google Site Search Offers On Demand Indexing
Posted by Eric Enge Nov 13, 2008
Google announced early this morning that they have updated their Site Search product to provide for on demand indexing of your site. What this means is that if you are using Google’s Site Search feature to provide visitors to your web site with a tool to search your site, …
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YouTube Rolls Out Sponsored Videos
Posted by Nathania Johnson Nov 13, 2008
Paid search has come to YouTube. Users can pay to have their videos appear in a right hand sidebar called “Sponsored Videos” in the results of desired search terms. It works pretty much exactly like AdWords. You bid on terms, set daily limits, etc. You only pay when someone clicks to …
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Yahoo! Shopping Launches Deal Finder
Posted by Nathania Johnson Nov 13, 2008
Yahoo! Shopping has launched a deal finding portal called Yahoo! Deals. You can access the portal at deals.yahoo.com. It culls sales on various products across the web from sites such as Woot!, Amazon, and Deal News. It also finds coupons and storewide savings from a plethora of online retailers. Yesterday, we talked …
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Incentives Work: Microsoft Seeing Positive Results from Cashback Program; Partners with Shopping Cart Providers
Posted by Nathania Johnson Nov 13, 2008
It’s easy to pick on Microsoft. It’s practically a national pastime at this point. So when they announced their Cashback program to help grow Live Search, the snears came fast and furious. “You have to pay people to search?” they said. Turn your laughter into claps, people. It turns out that Cashback …
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Google CEO to Speak About the Future of Tech in DC Next Week
Posted by Nathania Johnson Nov 13, 2008
Eric Schmidt may have turned down the job of Obama’s CTO, but he’s still part of the President-elect’s transition team. And during this transition time, the Google CEO will give a speech about the future of technology and economic growth. The speech will take place in DC, next Tuesday, November 18, …
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Search Engine Watch Forum Discussions
Welcome! Nov 13, 2008
Welcome to the new home of discussions related to my SEW column Profitable PPC! I’m looking forward to hanging here with you, answering questions and generally enjoying the company of other PPC geeks. Cheers, David
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Main site PR benefit to backlinks to internal pages? Nov 12, 2008
Hey wise folks, I have a program on my e-comm site where users will end up with their own unique links to mini-stores on my site. For example, John Smith’s area might be found at www.example.com/john-smith There is very strong incentive for John to market that link specifically, as traffic to …
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acceptable conversion ratio Nov 11, 2008
What is a reasonable target for converting fisrt page visitors to a sale or a lead
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