SearchDay | Selecting an SEO Firm: The What, How, and Who
Today's search engine marketing news and opinion: Selecting an SEO Firm: The What, How, and Who; Google Goes for Social; FTC Looks Into Google/Apple Ties for Antitrust Concerns; and more.
Today's search engine marketing news and opinion: Selecting an SEO Firm: The What, How, and Who; Google Goes for Social; FTC Looks Into Google/Apple Ties for Antitrust Concerns; and more.
Today’s Top Story:
Mark Jackson |
Selecting an SEO Firm: The What, How, and Who SEW EXPERTS: ORGANIC SEO Selecting a search engine optimization company, or finding someone to do SEO in-house, can seem difficult, but it doesn’t have to be. Start with the basics: know what you want them to do, understand how they plan on doing it, and look at who is going to be doing the work. » Full story » Print version |
Search Engine Watch Experts Columns
Ron Jones |
Click Fraud 101 SEW EXPERTS: SEM 101 Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here’s how to arm yourself against this potential foe. » Full story » Print version |
Erik Qualman |
Social Media Insights from TripAdvisor CEO Steve Kaufer, Part 2 SEW EXPERTS: SOCIAL MEDIA MARKETING With a successful presence on Facebook and YouTube, TripAdvisor was doing social media before it was the cool thing to do. The secret? Speed Wins. » Full story » Print version |
News from the Search Engine Watch Blog
Google Goes for Social with Google Talk Location and Friends Expansion in Reader Posted by Nathania Johnson May 7, 2009 Google is really going after social media with two updates. First up, if you use Google Latitude, you can now automatically update your location on Google Talk. This is very reminiscent of social networking apps we’re seeing for mobile phones. Allow yourself to be found and chatted with – very … » Continue reading |
FTC Looks Into Google/Apple Ties for Antitrust Concerns
Posted by Nathania Johnson May 7, 2009
Google is really having a hard time escaping antitrust concerns. Last year, it was the nonexclusive search advertising deal with Yahoo. Last week, it was the nonexclusive book settlement. Now, it’s the relationship it has with Apple. Google CEO Eric Schmidt and former Genetech CEO Arthur Levinson both sit on the …
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Charlene Li, Co-Author of “Groundswell”, to Keynote at SES San Jose
Posted by Greg Jarboe May 7, 2009
Charlene Li, the co-author of “Groundswell,” will be one of the keynote speakers at SES San Jose 2009. The event, which will be held August 11-14, 2009, is expected to attract approximately 6,000 marketing executives, managers, professionals, specialists and consultants this year. SES San Jose 2009 is the largest search …
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Search Engine Watch Forum Discussions
Code for a 301 redirect from a plain .html page? Apr 30, 2009 hi, I have done 301 redirects from ASP pages before but never from a good old plain .html file. i am wondering what I need to add to the page to redirect to a new location. I read on the net than I can do it from IIS, unfortunatly I am on … » Join the discussion |
Page rank question Apr 29, 2009 Hello, I have a question and hope to find some guidlelines here 🙂 2 websites; the first has more than 134,200 inlinks (using yahoo explorer )and the website has a PR of 6 or 7. On the other hand, another website has about 200 inlinks and PR of 9. Analysing … » Join the discussion |
Is Every SEO, SEM, PPC Professional Employed? Apr 27, 2009 I’ve gotten a lot of recruiters calling or emailing me with information. I’ve tried to reach out – Twitter, LinkedIn connects – to pass the job opportunities along, but no bites! My church recently held a job fair/job finding skills forum. Plenty of people looking for work – but no one … » Join the discussion |