Salesforce, Google Confirm Partnership
The rumored partnership between Google and hosted applications provider Salesforce.com have been confirmed, but at this point is little more than a way for Google to sell more AdWords ads to Salesforce.com users.
According to a ClickZ story, Salesforce.com will become the first on-demand reseller of Google’s AdWords platform under a strategic alliance to help both companies win small- to mid-size ad accounts. It’s similar to the first agreement Google struck with Intuit for AdWords integration with QuickBooks.
The rumors of a tighter integration between salesforce.com and Google’s on-demand applications will have to wait for another day.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now