Google Ad Sales Exec Exits
Patrick Keane, until recently the head of advertising sales strategy at Google, has left to become executive VP and chief marketing officer at CBS Interactive. Keane will help CBS implement systems to market and sell its content on emerging media platforms and expand the company’s roster of advertisers, according to a press release. Keane joined Google four years ago, having previously been a VP and senior analyst at Jupiter Research, covering the online advertising space.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now