IndustrySEW Experts: Knowledge Gap: CEOs, CMOs, VPs and SEM

SEW Experts: Knowledge Gap: CEOs, CMOs, VPs and SEM

When your CEO, CMO, or other decision-maker knows a little bit about SEM, you’ve got trouble. While knowledge sharing is a good thing, there’s a problem when people consider themselves knowledgeable on a subject well before that’s actually the case. In today’s Search Ads column, “Knowledge Gap: CEOs, CMOs, VPs and SEM,” Matt Spiegel discusses the need to help those decision-makers realize that because they now have more knowledge doesn’t necessarily mean they are prepared to make key decisions with this information.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

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Data Analytics in Marketing
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Data Analytics in Marketing

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The Third-Party Data Deprecation Playbook
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The Third-Party Data Deprecation Playbook

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Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
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Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

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