comScore Finds Social Networking Sites Reach Higher Percentage of Women than Men
According to comScore, social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men. This is just one of the highlights of a global report released today by comScore on women’s online usage entitled, Women on the Web: How Women are Shaping the Internet.
Linda Boland Abraham, comScore chief marketing officer and executive vice president for global development in a press release, “We have seen that women across the globe share some similar usage patterns online, such as strong engagement with social networking sites, but it’s also important to understand gender differences on a regional, country and local level, where cultural differences are continually shaping online usage and content consumption.”
Globally, women demonstrate higher levels of engagement with social networking sites than men. Although women account for 47.9 percent of total unique visitors to the social networking category, they consume 57 percent of pages and account for nearly 57 percent of total minutes spent on these sites. Women spend significantly more time on social networking sites than men, with women averaging 5.5 hours per month compared to men’s 4 hours, demonstrating the strong engagement that women across the globe share with social sites.
Social Networking reached a higher percentage of women online than men across each global region. Social Networking’s reach among women is highest in Latin America where it reached 94.1 percent of females online, and in North America where it reached 91.0 percent of females. Europe saw 85.6 percent of its female online population visit a social networking site in May 2010, while in Asia Pacific, where parts of the region still face low broadband penetration and site restrictions, reported a 54.9-percent reach.
Additional findings from the report include:
To download a copy of the report, visit Women on the Web: How Women are Shaping the Internet.