France Majority Party Campaigns with AdWords
Over the weekend, running a search on Google France for the words “violence,” “riots,” “suburbs,” “burned cars” or even “scum” pulled up Sponsored Links to France’s majority party official UMP (“Union for a Popular Movement”) Web site.
From the News.com story:
“Since the riots began, we’ve received many e-mails of support, with a number of activists and elected officials circulating as many as 17 petitions backing Nicolas Sarkozy,” a party spokesperson told ZDNet France. “So we asked our technical contractor, L’Enchanteur des nouveaux médias, to channel such requests so that Internet users conducting searches surrounding the violence and the UMP come across an (official) document.”
The response rate was apparently so high that the party pulled the ads after the web server hosting the landing pages crashed.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now