Advertising Placements by Industry and Top Sponsored Links, March 2007
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.
Advertising Breakdown by Industry, February and March 2007 | |||
---|---|---|---|
Industry | Total Impressions, March 2007 (M) |
Total Impressions, February 2007 (M) |
Change From Previous Month (%) |
Automotive | 7,177.3 | 6,264.0 | 14.58 |
Business-to-business | 5,807.8 | 5,706.3 | 1.78 |
Consumer goods | 8,539.1 | 10,196.5 | -16.25 |
Entertainment | 6,951.4 | 4,785.8 | 45.25 |
Financial services | 90,569.0 | 71,293.7 | 27.04 |
Hardware and electronics | 4,338.8 | 4,043.8 | 7.29 |
Health | 5,658.1 | 5,668.0 | -0.17 |
Public services | 19,682.8 | 24,049.4 | -18.16 |
Retail goods and services | 42,858.5 | 42,087.1 | 1.83 |
Software | 5,662.1 | 8,886.9 | -36.29 |
Telecommunications | 29,600.9 | 21,252.4 | 39.28 |
Travel | 9,685.2 | 8,086.5 | 19.77 |
Web media | 82,688.8 | 66,280.6 | 24.76 |
Source: Nielsen//NetRatings, 2007 |
Advertising Breakdown by Ad Unit Type, March 2007 (M) | |||||
---|---|---|---|---|---|
Industry | Flash, Generic (M) | Rich Media (M) | Sponsored Link (M) | Standard Image (M) | Standard Image/Text Link (M) |
Automotive | 4,053.7 | 438.7 | 545.5 | 1,206.4 | 933.0 |
Business to business | 985.1 | 195.3 | 3,241.1 | 1,128.9 | 257.5 |
Consumer goods | 3,832.7 | 456.2 | 1,961.9 | 1,811.0 | 477.3 |
Entertainment | 2,671.8 | 284.7 | 1,574.1 | 2,188.9 | 231.8 |
Financial services | 22,293.5 | 178.1 | 2,987.4 | 15,166.4 | 49,943.6 |
Hardware and electronics | 2,103.8 | 83.4 | 420.0 | 1,028.3 | 703.3 |
Health | 2,368.1 | 140.2 | 1,545.5 | 1,492.0 | 112.4 |
Public services | 2,826.6 | 35.2 | 1,584.0 | 2,935.2 | 12,301.8 |
Retail goods and services | 8,707.4 | 278.9 | 15,223.8 | 10,158.9 | 8,489.4 |
Software | 1,284.1 | 277.5 | 1,400.9 | 2,310.7 | 388.9 |
Telecommunications | 14,582.7 | 1,299.6 | 1,171.0 | 5,113.5 | 7,434.1 |
Travel | 2,844.5 | 152.4 | 2,622.0 | 3,102.4 | 963.9 |
Web media | 11,174.3 | 69.9 | 25,523.1 | 9,500.5 | 36,421.0 |
Source: Nielsen//NetRatings, 2007 |
Top 25 Companies by Sponsored Link Impressions, March 2007 | |||
---|---|---|---|
Company | Sponsored Link Impressions, March 2007 (M) | Sponsored Link Impressions, February 2007 (M) | Change From Previous Month (%) |
eBay | 3,476.6 | 4,722,4 | -26.38 |
QuinStreet | 2,584.1 | 2,844.5 | -9.16 |
Time Warner Inc. | 2,456.6 | 203.9 | 1,104.82 |
Spark Networks plc. | 2,198.7 | 652.6 | 236.91 |
Lulu Inc. | 1,700.2 | 4.7 | 36,006.14 |
Helium Inc. | 1,536.0 | 1,160.0 | 32.42 |
True | 1,260.3 | 797.9 | 57.95 |
Soulmate Calculator | 886.1 | 618.8 | 43.19 |
The Ladders | 820.8 | 35.2 | 2,229.26 |
795.7 | 979.5 | -18.77 | |
Experian | 713.5 | 780.9 | -8.63 |
MicroNutra Health | 621.8 | 75.5 | 723.64 |
MyVideoDaily | 587.7 | 275.8 | 113.04 |
Viacom Inc. | 587.0 | 63.8 | 819.50 |
blogslistings.com | 538.3 | 492.9 | 9.23 |
SinglesNet.com | 537.1 | 596.7 | -9.98 |
Yahoo | 494.8 | 369.6 | 33.88 |
Vonage Holdings Corp. | 484.0 | 354.1 | 36.68 |
InterActiveCorp. | 439.8 | 415.1 | 5.96 |
Amazon.com | 422.9 | 472.0 | -10.40 |
Smarter.com | 388.8 | 265.7 | 46.35 |
Indie911 | 386.6 | 67.5 | 472.39 |
RealNetworks Inc. | 371.0 | 117.4 | 216.08 |
BizRate | 327.0 | 306.3 | 6.76 |
Travelport Corporate Solutions Inc. | 326.8 | 282.8 | 15.55 |
Source: Nielsen//NetRatings, 2007 |
Top 25 Companies by Top Three Search Terms, March 2007 | |||
---|---|---|---|
Company | Search Term 1 | Search Term 2 | Search Term 3 |
eBay | ebay | apartments | myspace |
QuinStreet | small+kitchen +design |
crime+scene +investigation +colleges |
college+ search |
Time Warner Inc. | mapquest | apartments | anna+nicole +smith |
Spark Networks plc. | blackpeoplemeet | singlesnet.com | chat+rooms |
Lulu Inc. | l+need+examples +of++thesis +statements+on +racism |
rife+frequency +list+ |
signing+up+ to+sell+this+ ebook+for+the+ 50%+commission+ |
Helium Inc. | blog | blogs | contests |
True | free+chatrooms | chat+rooms | chat |
Soulmate Calculator | poems | horoscopes | poetry |
The Ladders | jobs | job+search | sample+resume |
www.microsoft .com/ie |
internet+explorer | ||
Experian | bail+enforcement | dukes+of +hazzard +die+cast+cars |
magnavox+37 +lcd+tv+review |
MicroNutra Health | diabetic+pastries | diabetic+food +online |
gout |
MyVideoDaily | paris+hilton | pretty+ricky | music/videos |
Viacom Inc. | free+music +downloads |
richard+jeni | music+downloads |
blogslistings.com | what+is+a+blog | www.bobby fitzsimmons. blogspot.com |
www.blogspot.com |
Singlesnet.com | singlesnet.com | free+online +dating+sites |
chat |
Yahoo | apartments | betty+boop | used+motorcycle +parts |
Vonage Holdings Corp. | yahoo | verizon | yahooo |
InterActiveCorp | expedia | priceline | travel |
Amazon.com | sex+and+the+city | lawrence+ herzog |
pirate+sash |
Smarter.com | free+music +downloads |
free+cell+ phone+ wallpapers |
seaquest:dsv |
Indie911 | christian+ record+labels/ recording +contracts |
bryan+singer +agent |
|
RealNetworks Inc. | free+music +downloads |
games | free+music |
BizRate | cut+coin +necklaces |
nintendo+wii | west+highland +terrier |
Travelport Corporate Solutions Inc. | travelation.com | american+ airlines |
orbitz |
Source: Nielsen//NetRatings, 2007 |
View: Advertising Placements by Industry and Top Sponsored Links, February 2007
Methodology: Nielsen//NetRatings AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
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