A selection of stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:
Linkbait in 2007
“The linkbait way of link building is a mindset. To do it well, you need to put thoughts of manipulating the system to one side and focus entirely on providing value to your clients users and making that value easy to link to.”
Google Updates AdSense Policies
Changes to AdSense publisher policies, especially the competitive ad policy, could mean headaches for publishers rotating ads from both AdSense and a competitive network, such as Yahoo Publisher Network.
Two- and Three-Word Queries Rule
According to data collected from users of European Web analytics provider OneStat, most people use 2- or 3-word queries in search engines.
Using Web Analytics to Drive SEO Decisions
When creating a search marketing program for Weather.com, the marketing team at The Weather Channel Interactive depended heavily on Web analytics to inform both its organic and paid search decisions.
Sproose Leaps Out of Beta
The social search engine says it has surpassed 250,000 unique users in just 30 days.
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The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards.
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The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about
your own behavior, consider how you complete transactions and how this has changed over the last 5
years.
Download Now