Bing Data Reveals Purchase-Powerful Audience
New audience stats for Bing advertisers reveals a wealthy audience - one-third has a household income of six figures - that spends 22 percent more time online than the average Internet user.
New audience stats for Bing advertisers reveals a wealthy audience - one-third has a household income of six figures - that spends 22 percent more time online than the average Internet user.
Bing recently released data giving advertisers their first glimpse at the Bing Ads audience by demographics and verticals, across 6.2 billion monthly searches on Bing Ads.
Compiled by comScore, the data includes the total Bing Ads audience, as well as eight different verticals: automotive, education, finance, health, retail, technology, telecommunications, and travel.
The data reveals an affluent audience with a great deal of purchasing potential:
Other demographic details show that half of Bing users are married, the majority have no children, and 44 percent are college-educated. Additionally, more than 70 percent are older than 34. This is the first time we’ve seen audience statistics on the Bing search user and breaking it down into verticals is especially helpful. The data does include Yahoo, though it’s unknown how the Yahoo searcher impacts the overall numbers.
The statistics and Bing Ads audience tool can be found on the Bing Ads website. A .pdf document is also available for download with slightly different graphs of the data.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now