IndustryFormer About.com Boss Heads to IAC

Former About.com Boss Heads to IAC

Former About.com and AllBusiness.com CEO Peter Horan has been named CEO of IAC Media & Advertising, overseeing Ask.com, Citysearch, consumer applications and portals, and the ad sales group. He will report to IAC president and COO Doug Lebda, and the CEOs of the Media & Advertising businesses will report to him, including Jim Lanzone of Ask.com, Briggs Ferguson of Citysearch, Richard Stalzer of IAC Advertising Solutions, and Scott Garell of IAC Consumer Applications and Portals.

Horan tells paidContent that he wasn’t looking for a move but it was “impossible to say no.” He also made it clear that he’s not coming in to “fix” things, but to take things to the next level.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y