SEOWriting Search Friendly Web Content

Writing Search Friendly Web Content

Last week I wrote about eye tracking studies that emphasized the importance of creating content that users respond to favorably after finding pages using search engines. One way to get people reading and interested is to write for your audience—your users— rather than simply trying to tweak your words to rank well. As obvious as this sounds, effective copywriting gets surprisingly little attention in the search optimization community, despite being one of the key elements of overall web site success.

Today’s SearchDay article, Writing for Search Engines, reviews a comprehensive eBook that’s focused solely on the art and craft of creating copy that’s both search friendly and grabs attention, compelling web users to action. It’s an excellent book, and deserves a place on every serious search pratitioner’s bookshelf.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y