IndustryYahoo! to Integrate Right Media and AMP Ad Management Platforms, But When?

Yahoo! to Integrate Right Media and AMP Ad Management Platforms, But When?

Yahoo! is planning to combine their AMP and Right Media ad management platforms, reports Zachary Rodgers over at ClickZ. The question is when, and the answer is vague at best.

The AMP platform is expected to launch in Q3 but only to newspaper consortium partners. But it could take longer to integrate Yahoo!’s BlueLithium Network and the Yahoo! Publisher Network.

Still, display advertising is where Yahoo really shines over Google. Despite its recent DoubleClick acquisition, display ads aren’t something Google really “gets” yet.

Read Zachary Rodgers full post on Yahoo’s ad management integration plans on ClickZ.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y