Starting a New Link Campaign
So you are starting up a new link campaign, and you want to know where to begin. I always fall back on the same approach. There are two basic questions you need to be able to answer:
It turns out that the two questions interact. Based on the people in your space, or related space, you might change the content you develop. That said, here are the five things I think about when I first start a new link building campaign:
Good link building always starts in the same place. Identify the targets.
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