Search engine marketing tips from Matt Van Wagner of Lobster.com
Image by SESConferenceSeries via Flickr
As SES Chicago 2009, I asked Matt Van Wagner of Lobster.com to share some of his tastiest search engine marketing tips. (Pun intended.)
I should disclose that I was born in California and raised in Michigan. So, when I moved to Massachusetts, I had to learn how to pronounce “lobster” correctly. It’s “lobstah.” If you don’t pronounce it correctly, then the native New Englanders will know you’re a “blow in.”
Van Wagner, who is also the president and founder of Find Me Faster, is based in New Hampshire. But he gets around. He’s been seen helping small and medium-sized companies as far away as Maine, Massachusetts, and Vermont.
Van Wagner shared a couple of SEM tips, including a new one I hadn’t heard before about Bing.
So, put on your lobster bib and enjoy.
Search engine marketing tips with Matt Van Wagner, Find Me Faster and Lobster.com
Disclaimer: No lobsters were harmed in the making of this video. But, when I’m on the Cape this summer, I plan to remedy the situation.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now