Below, a recap of stories posted today to the Search Engine Watch Blog, along
with other items we’ve spotted but not blogged separately:
Google:
No, We Don’t Let Click Fraud Happen
We posted earlier about Google CEO Eric Schmidt quoted as saying click fraud
was “self correcting” with an economic solution of “let it happen.” Those
quotes got the blogosphere buzzing. Google’s now responded on its official
blog in “Let click fraud happen”? Uh, no., to say that Schmidt was talking
about hypothetical approaches to click fraud rather than what Google itself
does. The post also links to the entire presentation, so people can watch and
judge for themselves….
Microsoft: “Enterprise Search Is Our Business” (It’s Not) & Google Can’t Have
It (They Don’t)
Microsoft to Google: Hands off enterprise search from News.com and a similar
report from The Register both cite Microsoft Chief Operating Office Kevin
Turner declaring “enterprise search is our business, it’s our house and Google
is not going to take that business.” Gosh — I though enterprise search was
Autonomy’s business, Autonomy’s house. This recent Investors Business Daily
article had Autonomy as the “clear leader” in enterprise search, followed by
FAST, IBM and then Google. Microsoft isn’t even mentioned — not once….
Caffeine
and Tin Foil At Windows Live Search
What do Microsoft Interns, birthdays, caffeine and tin foil have to do with
each other? Well, nothing. But at Microsoft, they have tin foiled and over
caffeinated an Intern in the Windows Live Search group. Check out this picture
of the Intern sitting at his desk, with his computer wrapped up in tin foil
and with 99 cans of Cherry Coke. Why did they do this to that Intern?…
KinderStart Becomes KinderStopped In Ranking Lawsuit Against Google
Kinderstart has lost its case over lost rankings on Google, though the company
will be allowed to amend defamation claims relating to its PageRank zero
score. If it does by September 29, I suspect that reattempt will go down in
flames as well. But the entire case exposes vulnerabilities Google has created
for itself with mixed messages over how keyword ranking and Pagerank work….
Many
Advertisers Are Frustrated With Google’s New Quality Score & Pricing
On July 7th Jennifer Slegg reported that the new Google AdWords landing page quality score algorithm has been updated. Since then, the effects of the new
algorithm have been rippling through AdWords campaigns and digging deep into
the pockets of many of Google’s advertisers….
Newspapers To Team Up With Yahoo To Create An Online Classifieds Network
Reuters reports on a Business Week article that shows how a “loose consortium
of newspaper publishers” are in discussions with Yahoo’s HotJobs to build an
online classifieds network. For Yahoo, this can help increase the popularity
of HotJobs and for the newspapers, it can help them drive more ad dollars, but
this time, online ad dollars….
Specialty Search Roundup #7
Another week and another set of specialty databases and research tools that
were posted on ResourceShelf during the past week or so….
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment.
Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards.
Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about
your own behavior, consider how you complete transactions and how this has changed over the last 5
years.
Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about
your own behavior, consider how you complete transactions and how this has changed over the last 5
years.
Download Now