WebTrends Launches New Service to Reduce Wasted Ad Dollars
WebTrends estimates that $4.5 million will be wasted in search advertising this year. That’s why they’re launching a new service: Ad Director. Debuting at SES San Jose, Ad Director uses self-learning technology to optimize millions of combinations of keywords, landing pages and ads across the major search networks. WebTrends says that companies using the solution have seen their return on ad spend increase an average of 44 percent.
“We have customers that are realizing over 1,500 percent return on ad spend after switching from their old bid management tools,” said Alex Yoder, the newly minted WebTrends CEO. “But more importantly, all WebTrends Ad Director customers have seen substantial gains over bid management, while reducing the manual overhead associated with these outdated solutions. With WebTrends Ad Director, we have struck the optimal balance between what machines can do best — repetitive analysis, testing and updates on a massive scale — and the insight and perspective humans bring to search marketing decisions.”
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now