IndustryIs Segmentation Next Big Thing In Web Marketing?

Is Segmentation Next Big Thing In Web Marketing?

There have been two major pieces on segmenting your traffic written over the last week at the blogs and news sites I read. Both very insightful and detailled.

It is an important element in the marketing mix, though at times a tricky one to apply to search.

Rand Fishkin at SEOMoz does a good job segmenting the intent of search from various sources and the visual ads are a nice touch.

Jennifer LeClaire, in an article over at NewsFactor, outlines segmenting visitors which when read after Rand’s article shows further reach and analytics to use.

Resources

The 2023 B2B Superpowers Index
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