LocalNew Travel Search Engines Grow But Still Dwarfed By Existing Players

New Travel Search Engines Grow But Still Dwarfed By Existing Players

New travel search engines are growing in popularity, but they’ve got a long way to go to rival the share established players have.
Hitwise: Meta Travel Engines Show Gains from MediaPost covers how stats from Hitwise
show new meta travel search engines like Kayak, Farechase and Mobissimo, along with Cheapflights, have a 3 percent share of visits for those going to “travel agency” sites.
Expedia, Travelocity, Orbits, Yahoo Travel and CheapTickets have a 60 percent share.

General search results from Google and Yahoo were also shown to be sending the new players lots of traffic. To me, that’s not a strength. Ultimately, if a search engine has
its own travel search engine (Yahoo does; Google could), it makes more sense to route people into that service rather than making them search, then sending them off elsewhere
to do a search again. A Hitwise press release on the data provides more stats, include top
terms driving traffic to the travel sites.

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