AnalyticsFathom Online: Keyword Prices Drop in December

Fathom Online: Keyword Prices Drop in December

MediaPost has news about the just released Fathom Keyword Price Index (KPI) report for December in the article: Keyword Prices Continue Downward Spiral.

Led by drops in the cost of terms related to mortgages and consumer services, keyword prices fell to an average of $1.43 last month–representing a 16 percent drop from the $1.70 average paid by search marketers in December 2004, according to the latest keyword price index from search engine marketing agency Fathom Online.

The article includes charts with year-over-year and month-over-month numbers for eight categories. The full text of Fathom’s December report is also available here.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y