SearchDay | SEO Dreams are Made of This

Today’s Top Story:

 

Aaron Shear

SEO Dreams are Made of This BIG BIZ Many major companies continue to make mistakes with their Web sites that hurt their search engine rankings. They target pages in the wrong way, or don’t craft their pages in a way to prevent searchers from leaving their site after the first page. It’s time for some SEO dreaming. » Full story » Print version

Search Engine Watch Experts Columns

 

Mark Jackson	The Future of Google’s Search Personalization AU NATURAL Some SEOs aren’t getting the message about Google’s personalization of search results. Many are not seeing the writing on the wall: 2009 will likely see the end of the ranking report in SEO. It’s time to acknowledge traffic, conversions, and ROI as the important metrics for any form of marketing or business. » Full story » Print version
Erik Qualman	President 2.0 BRAND EQUITY In the same way JFK benefitted from the emerging medium of television, Barack Obama was helped into the White House by the increasing popularity of social media. His appeal to younger audiences, and need to get exposure in a primary race against an established opponent led Obama to develop his online strategy. Businesses can learn from his campaign. » Full story » Print version
Frank Watson	Creating Simple, Yet Impressive Charts SEM CROSSFIRE Making reports that can be viewed and understood by clients or C-level executives can be challenging, but one impactful way to provide the data is with charts. A graph can illustrate the results of your SEO efforts in ways that numbers just can’t. » Full story » Print version

News from the Search Engine Watch Blog

 

Jerry Yang to Step Down as Yahoo! CEO Posted by Nathania Johnson Nov 18, 2008 Yahoo! has announced that Jerry Yang will step down as CEO once his replacement has been found. Yang will remain on board as Chief Yahoo! Yang became CEO in June 2007 at the request of the Board of Directors. Board Chairman Roy Bostock will lead the search for a new CEO. … » Continue reading

Google Adding Ads Across Its Web Properties
Posted by Nathania Johnson Nov 18, 2008
Last week, Google introduced Sponsored Videos to YouTube and also recently started testing ads on Image Search. Today, text ads come to Google Finance and soon, Google News will be getting some ad testing. The ad testing on Google News will be a bit different. The ads will appear on the …
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TNS Unveils Next Generation of Online Advertising Monitoring Tools
Posted by Nathania Johnson Nov 18, 2008
TNS has launched the next generation of its online advertising monitoring tools. The TNS Digital Suites combines cookie tracking with the TNS 6th Dimension Panel for what they say is a unique analysis of online ad consumption. TNS says current tools overestimate audience sizes, but that their updated online ad …
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Google Analytics Now Tracks Flash Content
Posted by Nathania Johnson Nov 18, 2008
Google Analytics is now offering Flash tracking. The tracking code is translated into ActionScript 3 programming language. While Google Analytics has been able to provide workarounds in the past, this new feature simplifies the way to track Flash, Flex, and AS3 Content. Sprout, a company that helps businesses create rich media …
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E-commerce Growth Slows to Just 1% in October 2008
Posted by Nathania Johnson Nov 18, 2008
E-commerce growth slowed to just 1% last month, according to comScore. This is the lowest rate since comScore began culling the data in 2001. Let’s just rip this bandaid off (more like ripping your heart out) with the raw data. Here are the growth rates for every month, beginning in June …
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Matt Cutts Video Interview on SESConferenceExpo’s Channel
Posted by Greg Jarboe Nov 18, 2008
During Search Engine Strategies San Jose back in August, I did a video interview with Matt Cutts, head of Google’s Webspam team. It will be uploaded to the SESConferenceExpo’s Channel on YouTube tomorrow. Why the wait? As Maury Sline explained to The Blues Brothers, “A gig like that, …
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Baidu Responds to Accusations of Questionable Practices
Posted by Nathania Johnson Nov 18, 2008
China Central Television (CCTV), the largest state-owned television network in China, recently ran a report accusing Baidu of questionable practices regarding medical search advertising. The accusations suggest that Baidu was allowing non-licensed medical companies to advertise while preventing some of the licensed ones from bidding on popular medical terms. Baidu engaged …
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Chitika Sees 200% Growth in Premium Ads for 2008
Posted by Nathania Johnson Nov 18, 2008
Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008. The ads are now being served on the sites of 34,000 publishers. Chitika says the ads work best on sites that garner traffic from search engines. The ads on the publisher’s site target the …
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Search Engine Watch Forum Discussions

Irrelevant keywords driving traffic to my site Nov 14, 2008 Sometime back we built out a few pages targeting few keywords that were not really relevant to our site but just aimed at google adsense and income from it. I know its a bad idea..well not mine though. Then about 3 months back we redirected (301 redirect) all those pages … » Join the discussion

business.com vs Yahoo Nov 18, 2008 Which is better, assuming PR equal? What about PR5 page (Business.com) to PR4 page (Yahoo) which is my alternative as chance has it. Is Business.com seen as a ‘paid link’ by G.? » Join the discussion

Campaign Management Tools: Recommendations? Experiences? Comparisons? Nov 18, 2008 (and I really do mean *campaign management tools*, not necessarily bid management tools.) Quick questions for people who hate reading: * *Which PPC campaign management tool(s) worked best for you? * *Any recommendations for other PPC management tools? BACKGROUND: It’s quickly gotten to the point where I need some assistance managing multiple accounts. Not only … » Join the discussion