PPCAre Your Media Efforts Making a Mess of Your PPC Campaigns?

Are Your Media Efforts Making a Mess of Your PPC Campaigns?

Your paid search campaigns do not exist in a vacuum. A PPC campaign is affected by other, non-search media efforts. A consistent focus on coordinating your paid search with other media efforts can yield great dividends for a savvy marketer.

How difficult that will be depends on the complexity of your non-search media plan. In today’s SearchDay, Is Your Paid Search Campaign Part of a Mix or a Mess?, Impaqt’s Pat Stroh gives you a quick quiz to determine your MESS, or Media Energizing Search Score.

Your MESS score depends on the amount and complexity of your historical data; your ability to handle the data complexity with analytical specialists; the extent to which your organization is oriented toward learning and testing; and the extent to which an opportunity exists for better results.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y