View Full Version : Ad Policies Summed Up
rustybrick
08-09-2004, 09:40 AM
Google's ad rules complex, controversial Documents reveal details about what popular search engine accepts, rejects (http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2004/08/09/BUGAD835EP1.DTL)
Some of Google's policies:
-- Ads bashing politicians are rejected.
-- Abortion ads can't refer to religion.
-- Scientology ads are given extra scrutiny.
-- Hacker sites and spam software aren't allowed.
-- Online pharmacies must be certified.
AussieWebmaster
08-09-2004, 03:06 PM
Don't forget gambling sites... online casinos were banned though there is an interesting person advertising for online casinos but his site is just a list of affilaite casino's online that the guy makes money from.
islandman
08-12-2004, 05:33 PM
they are not effective nor efficient in their ban of gambling sites, there are a lot of loopholes and what happens is unfair business practice. I for example lost a lot of revenue because I have been targeted, my listings disabled.. but evryday there are tons of ads for online gambling
"online casino"
"online poker"
"sports betting"
:mad: :mad: :mad:
If you can't beat them, why not join them?
Can't take more than a few hours to put one of those 'casino beware sites' with their shady affiliate links. :)
OptimizeOnline
08-17-2004, 06:59 PM
... or perhaps it's simply a case of putting on a pink tutu and gate-crashing the synchronised diving event at the Olympics (http://news.bbc.co.uk/sport2/hi/olympics_2004/3573256.stm) to promote your online casino!
AussieWebmaster
08-17-2004, 08:36 PM
... or perhaps it's simply a case of putting on a pink tutu and gate-crashing the synchronised diving event at the Olympics (http://news.bbc.co.uk/sport2/hi/olympics_2004/3573256.stm) to promote your online casino!
Now that is a great guerilla marketing method...
seomontreal
08-22-2004, 11:43 PM
You can bid on typos of words, but you cannot incorporate typos into your ad.
So if you write a dynamic headline for words related to coffee for example, you must create a separate adgroup with a hard coded ad with no typos, and target the typo coffe (you'd be surprised at how popular that word is!) in this adgroup as opposed to an adgroup with a dynamically generated headline.