FindWhat Does Deal With Canadian Yellow Group

[garyp]

FindWhat.com In Canadian Yellow Pages Deal
http://www.clickz.com/news/article.php/3391051
Clickz


Paid search player FindWhat.com is back to its private-labeling ways. This time the revenue-sharing partner is Yellow Pages Group (YPG), Canada's largest publisher of telephone directories.

The two companies have agreed to together create a Canadian pay-per-click advertising network -- matching FindWhat.com's technology and expertise with YPG's local sales staff and relationships with merchants.

News Release (http://home.businesswire.com/portal/site/home/index.jsp?epi-content=GENERIC&newsId=20040805005033&newsLang=en&beanID=2133606841&viewID=news_view)

[mcanerin]

Interesting. YPG gives Google it's local results in Canada. I wonder how they are going to organize that, or if it's even a problem?

Ian

[andrewgoodman]

As I understand it YPG is open to a variety of partnerships and coopetition.

They have also launched what is essentially the only PPC auction of substance that can claim "purely Canadian PPC" status.

http://www.activaction.ca/en/home_en.html

Short term, companies like Google need companies like YPG to power their listings.

Longer term, who knows.