View Full Version : Metrics: Searching for Product Info Numbers

08-04-2004, 03:52 PM
Web outshines catalogs, direct marketing and telemarketing, study says
Source: Internet Retailer

Nearly 100 million adults made purchases after doing online research last year, coming close to the number of adults who purchased through catalogs, direct-mail ads and telemarketing calls combined, The Dieringer Research Group says in a study released today.

Dieringer noted that 114.1 million adults searched for product information on the web last year, and that 98.9 million of this group went on to make purchases either online or offline. By comparison, 106.7 million adults made purchases through catalogs, direct-mail and telemarketing, it added. Dieringerís annual American Interactive Consumer Survey of 3,000 U.S. adults, which was completed in June, also noted that three out of five adults go online regularly and that the majority of U.S. residents now use the web to shop.