abmagna
12-16-2005, 03:21 PM
Can you tell us if AdCenter will allow for trademarked keywords like Google AdWords' program does (but Yahoo! does not)? I can certainly understand why AdCenter might not want to allow trademarked terms in the actual ad copy but I'd like to know if you will disallow trademarked keywords. We all know that people search on trademarked keywords so hopefully this is something that AdCenter will allow. Thanks!
GuyFromChicago
12-16-2005, 06:17 PM
From here (http://advertising.msn.com/msnadcenter/learningcenter/styleguidelines.asp):
Trademarks:
Advertisers sometimes bid on as keywords, or include within the text of their advertisements, words that are the trademarks of others.
Microsoft requires all advertisers to agree that they will not bid on keywords, or use in the text of their advertisements, any word whose use would infringe the trademark of any third party or would otherwise be unlawful or in violation of the rights of any third party.
An advertiser may use a third party's trademark as a keyword or under certain circumstances, where the use is truthful and lawful. Such uses may be appropriate under the following circumstances:
Reseller. The Advertiser's website sells authentic goods or services that are distributed under the trademark.
Information Site. The main purpose of the Advertiser's site is to provide information (for example, product reviews) about goods or services represented by the trademark, and the Advertiser does not sell or facilitate the sale of any product or service that competes with the goods or services represented by the trademark.
Dictionary Terms that are Trademarks. The Advertiser is clearly using the ordinary, dictionary use of a term, and the Advertiser's site does not sell, of facilitate the sale, of any product or service that competes with the owner of the trademark for such term.
Except for the above exceptions, an Advertiser should not bid on as keywords, or include within the text of their advertisements, words that are the trademarks of others, including trademarks of the Advertiser's competitor.