Does the Ad at the Bottom of Ad Unit Pay Only $0.01 Always?

[dealmaker]

Hi,
I read an interesting article: http://www.marketertoday.com/archives/2005/06/costperclick_cp.html

According to it, the ad at the bottom of an ad unit pays only minimum CPC which is $0.01 now(not $0.05 anymore). Does it make any sense? So it's possible for popular keywords that has top 4 ads pay $3 CPC but only $0.01 for the bottom one.

Is it right?

Many thanks.

[eWhisper]

The absolute bottom ad would pay it's minimum CPC. The minimum CPC could be $0.01 to over $5.

[OptimizeOnline]

eWhisper is correct there - in fact, if a bid on a keyword is below Google's minimum bid the ad will not appear at all and the keyword will be designated 'inactive for search' within Google AdWords.

Google AdWords Quality Based Minimum Bids (https://adwords.google.com/select/qbb.html)

[AussieWebmaster]

Pity I thought I had missed some goldmine