shor
11-22-2005, 01:31 AM
Previously, Google has only allowed users to target customers in specific countries + territories or cities + regions. By adding Google Maps to the mix, (http://adwords.blogspot.com/2005/11/use-google-maps-to-target-your.html) , AdWords now allows users to target potential customers at a granular level.
By selecting customized targeting, users a prompted to enter a physical address or select a point on a map and then define a coverage radius. Advanced users can even define a coverage area by plotting 3 or more points on the map.
Here's me using this new feature to target Central Australia by constructing a polygonal area from 4 points (I'm sure there's a demand for Vioxx in the Outback).
http://img463.imageshack.us/img463/8137/custommapadwords5wo.th.jpg (http://img463.imageshack.us/my.php?image=custommapadwords5wo.jpg)
Too bad you can only have one polygon per adgroup. If you want to target two or more hotspots in the same city, you'll have to create a new campaign. Otherwise, this another great way for AdWords to reach businesses looking at localized adserving.
By selecting customized targeting, users a prompted to enter a physical address or select a point on a map and then define a coverage radius. Advanced users can even define a coverage area by plotting 3 or more points on the map.
Here's me using this new feature to target Central Australia by constructing a polygonal area from 4 points (I'm sure there's a demand for Vioxx in the Outback).
http://img463.imageshack.us/img463/8137/custommapadwords5wo.th.jpg (http://img463.imageshack.us/my.php?image=custommapadwords5wo.jpg)
Too bad you can only have one polygon per adgroup. If you want to target two or more hotspots in the same city, you'll have to create a new campaign. Otherwise, this another great way for AdWords to reach businesses looking at localized adserving.