garyp
08-02-2004, 06:46 PM
Marketers Reveal Dark Side Of Search, Cast Shadow On Agencies
http://www.mediapost.com/dtls_dsp_news.cfm?newsID=262084
A look one session that took place at the Jupiter Media Advertising Forum in New York City last week.
Search engine marketing (SEM) is helping to put the interactive medium back on the map. But as a panel of search marketing professionals noted recently, all is not rosy in the hallowed land of search. Thursday, interactive agencies received a considerable amount of criticism from search engine marketers speaking at the Jupiter Media Advertising Forum in New York City.
Dana Todd, co-founder of SEM and Web development outfit SiteLab International, opined that because the search marketing landscape is so cluttered and confusing, the commission model itself might be in jeopardy because "the financial model is so tricky on both sides."
As Jupiter analyst Gary Stein noted, "(search marketing) is shaping up to be a marathon, but the last few meters have been treated like a 10K," meaning that SEM firms and interactive shops would do well to slow down, play nicely together, and have faith in the industry's ability to help them work out these kinks.
http://www.mediapost.com/dtls_dsp_news.cfm?newsID=262084
A look one session that took place at the Jupiter Media Advertising Forum in New York City last week.
Search engine marketing (SEM) is helping to put the interactive medium back on the map. But as a panel of search marketing professionals noted recently, all is not rosy in the hallowed land of search. Thursday, interactive agencies received a considerable amount of criticism from search engine marketers speaking at the Jupiter Media Advertising Forum in New York City.
Dana Todd, co-founder of SEM and Web development outfit SiteLab International, opined that because the search marketing landscape is so cluttered and confusing, the commission model itself might be in jeopardy because "the financial model is so tricky on both sides."
As Jupiter analyst Gary Stein noted, "(search marketing) is shaping up to be a marathon, but the last few meters have been treated like a 10K," meaning that SEM firms and interactive shops would do well to slow down, play nicely together, and have faith in the industry's ability to help them work out these kinks.