Co-Branded Tool bar - Rev Shares

[huebdoo]

Does anyone have any data on the kinda numbers that companies are making using co-branded toolbars (CPC rev share)

What are the average adoption rates of toolbars that are co-branded

Anything you can provide will help
Thanks

[Marcia]

CPC rev shareWhat are you referring to with revenue share? It can be a very controversial topic, toolbars and BHOs, etc.

[MrMackin]

http://www.spywareguide.com/product_show.php?id=426

[huebdoo]

Ok... lets take Adobe / Marcomedia for example: If you download the flashplayer you get a Yahoo toolbar that comes along with it, If someone installs the toolbar and searches through the toolbar and clicks on a CPC ad. Adobe / Macromedia takes a percentage of the CPC click

The same stands true for Acrobat, you search the we through acrobat, click on a Yahoo sponsored link .... guess who gets a kick back.... Adobe

My question is... does anyone have reputible data on the kinds of numbers a company can pull from doing these kind of rev shares with a Search Engine that does CPC work?

[Marcia]

Sure, there have been thousands upon thousands of forced, driveby downloads and piggybacked BHO's, some have been making a bundle with PPC through hijacked traffic for a while now.

See, that's the first thing some people think of when it comes to toolbars with payouts, because there are few Adobes or Macromedias out there and precious few toolbars that are voluntarily installed and don't need people's systems cleaned up.

[huebdoo]

Nobody has said anything about BlackHat - Hijacking or anything else off the radar... I am simply asking for information on revenue numbers for a legit toolbar with CPC rev share ...

There is no black hat intended, just looking for ways of increasing the bottom line and assisting clients of the company with easy to use and helpful tool.

Thanks

[shorebreak]

Huebdoo,

To answer your question, rev shares for any type of CPC distribution (toolbar included) tend to be 50-60% revenue share for the distribution point, 40-50% for the search engine on the low end, and as high as 80% for the top tier distribution players who can send hundreds of thousands or millions of searchers.

Hope that answers your question,

Shorebreak