garyp
08-01-2004, 07:16 PM
Michael Bazeley from the Mercury News offers up this interesting read. (http://www.siliconvalley.com/mld/siliconvalley/news/9294842.htm) A few passages follow.
``Search has a lot of legs. They'll be able to sustain it for a while,'' Charlene Li, an analyst with market research firm Forrester, said of Google. ``But Yahoo has three revenue streams. Google has one. They're my one-trick pony.''
``It started with mom-and-pop advertisers,'' said Brian Alexander, who handles search-engine marketing for ad agency Saatchi & Saatchi in Los Angeles. ``It took ad agencies a while to understand it.''
Big advertisers and ad agencies get it now. Over the past six to eight months, the proportion of their ad budgets that companies devote to search has jumped from about 10 percent to 30 percent, said Ron Belanger, vice president of search-engine marketing for Carat Interactive, whose clients include Best Buy, Sun Microsystems and General Electric.
``My clients are saying, `More search, more search,' '' Belanger said.
Google this year began to allow advertisers to place ads featuring photos or other images on its partners' Web sites. But industry observers are divided on whether Google will -- or should -- place image ads on its famously spartan text-only search pages.
``I think they would be wise to do that,'' said Nick Nyan, president of Dynamic Logic, a market-research company. ``Yahoo has done an excellent job of that. If their competition can do it, it's probably a matter of time before Google does it.''
``Search has a lot of legs. They'll be able to sustain it for a while,'' Charlene Li, an analyst with market research firm Forrester, said of Google. ``But Yahoo has three revenue streams. Google has one. They're my one-trick pony.''
``It started with mom-and-pop advertisers,'' said Brian Alexander, who handles search-engine marketing for ad agency Saatchi & Saatchi in Los Angeles. ``It took ad agencies a while to understand it.''
Big advertisers and ad agencies get it now. Over the past six to eight months, the proportion of their ad budgets that companies devote to search has jumped from about 10 percent to 30 percent, said Ron Belanger, vice president of search-engine marketing for Carat Interactive, whose clients include Best Buy, Sun Microsystems and General Electric.
``My clients are saying, `More search, more search,' '' Belanger said.
Google this year began to allow advertisers to place ads featuring photos or other images on its partners' Web sites. But industry observers are divided on whether Google will -- or should -- place image ads on its famously spartan text-only search pages.
``I think they would be wise to do that,'' said Nick Nyan, president of Dynamic Logic, a market-research company. ``Yahoo has done an excellent job of that. If their competition can do it, it's probably a matter of time before Google does it.''