Issues with Content Matching and click fraud

[Kirsten]

Over the last year my adword cost have double. The majority of this comes from content matching. I requested from Google a report to show where my ads have been placed so that I can tell if they are related or not. Unfortunately they refuse to supply with this information. I have checked my web logs and we have been receiving referrals from sites that do not relate to our business at all.

I have the same problem this month with Yahoo and they ran a analysis on my acccount for part of the month of October and have found a total of 337 click that were unusual and there for gave us a credit.

My concern is that this is click fraud. I am looking for suggestions on companies that investigate click frauds or any suggestions on the next step that we sould take.

Any help would be greatly appreciated.

[AussieWebmaster]

Over the last year my adword cost have double. The majority of this comes from content matching. I requested from Google a report to show where my ads have been placed so that I can tell if they are related or not. Unfortunately they refuse to supply with this information. I have checked my web logs and we have been receiving referrals from sites that do not relate to our business at all.

I have the same problem this month with Yahoo and they ran a analysis on my acccount for part of the month of October and have found a total of 337 click that were unusual and there for gave us a credit.

My concern is that this is click fraud. I am looking for suggestions on companies that investigate click frauds or any suggestions on the next step that we sould take.

Any help would be greatly appreciated.

You have the option of turning off individual sites in content search....

[GuyFromChicago]

You have the option of turning off individual sites in content search....

Or you can just shut off the content network completely and use site targetting.

[AussieWebmaster]

You can also lower the bidding for the keywords and will find you still get content as many people opt out of it so a lower bid will get you in there but see you lower in the Google searches....

Try opting out of search and leave content for a couple of terms and lower the bid.... the only search will be on the google.com site itself and then all the other traffic is from content.