Yahoo search marketing questions

[oolala]

Hi,

First of all I am sorry if I post this thread in wrong section. I have few questions about Y! ads.

1) What is difference between Yahoo Sponsored Search AND Yahoo Paid Inclusion?

2) In Yahoo Sponsored Search section I have found one condition, which is
"Each account requires a non-refundable $30 initial deposit and a $20 minimum monthly spend."
My question is if I didnt spend or unable to spend $20 per month then what would be the scenario?

Thanks in advance

[David Wallace]

Sponsored Search is their pay for inclusion service. You create textual ads, choose keywords for which you want those ads to display and then when someone clicks on your ad, you pay whatever price you set your CPC ratio to.

Paid inclusion is inclusion in their regular index of search results in which you also pay "per click" fees when someone clicks on your listing.

The first shows up in "Sponsored" areas while the second shows up in natural search results.

As far as $20 minimum spend, if you do not use it, they charge it anyway.

Hope that helps.

[oolala]

Thanks for your quick reply.

As far as $20 minimum spend, if you do not use it, they charge it anyway. It means Google Adword is better than Yahoo Sponsors, as far as payment concern.

Is Yahoo have any service like Google Adsence? If ys, please give me URL.

[Chris Boggs]

hello oolala, the AdSense system, as you probably know, provides sponsored search listings, managed through AdWords, to Google "Content Partners." Yahoo has the same type of system, and also just launched a new Publisher network with the plan of greatly expanding its number of Content Partners. You also place your ads in this system through the regular PPC channel, Yahoo Sponsored Search. By choosing "Content match On," your listings will be displayed in a manner similar to AdSense ads.

If you are interested in actually hosting such ads from Yahoo, that information is available at http://publisher.yahoo.com/. Good luck in your efforts!

[dannysullivan]

I moved the note from Yahoo that the $20 minimum spend is now gone over to here, http://forums.searchenginewatch.com/showthread.php?t=8354, for further discussion.