View Full Version : Brand Loyalty reflects Search Engine Preferences

10-15-2005, 11:10 PM
SERPs relevancy may place less of a role than BRAND LOYALTY (http://www.redherring.com/Article.aspx?a=14008&hed=FastStats%3A+Search+Loyalty&sector=Industries&subsector=InternetAndServices) when deciding which Search Engine to use:

When it comes to choosing a search engine or email provider, it seems that Internet users are developing brand loyalties. Internet users are likely to use search engines affiliated with their email accounts and vice versa, according to a report released by Majestic Research. For example, 46 percent of Internet users who regularly use the Yahoo search engine also have a Yahoo email account. Likewise, 38 percent of those who use MSN search have an MSN account, 35 percent of those who use AOL search have an AOL account, and 13 percent of those who use Google’s search engine use Google’s Gmail service.