Google Adwords 'content match' reporting

[apple17]

I haven't done PPC for a while and just started again.

I hope I'm just not doing something correctly. On my report, 90 percent of my impressions, clicks, and $$ are listed as 'content match'. But there is no detail. How do I see this?

Sorry if this is too basic a question, but I searched various forums and couldn't find an answer.

[seobook]

Google allows you to see what sites the ads are on if you target specific sites (those ads are sold CPM)...otherwise if you use regular content targeting you need to track it external to Google.

I have not yet tried it, but here is this: http://www.apogee-web-consulting.com/tools/track_google_content_ads.html

[ApogeeWebLLC]

I have not yet tried it, but here is this: http://www.apogee-web-consulting.com/tools/track_google_content_ads.html
FYI, minor improvements to this free software were posted today. The domain where your Google ad is shown is now in its own column. This allows for simple cut-and-paste into the AdWords Site Exclusion feature at the Campaign level.

HTH