rustybrick
09-29-2005, 09:38 AM
A simple concept to most of those in the PPC industry. DaveN writes Yahoo! Overture Bid Jamming (http://www.davidnaylor.co.uk/archives/2005/09/29/yahoo-overture-bid-jamming/) which is the process of placing your bid 1 penny below your competitors bid, to ensure he/she pays the top dollar they can on each click.