RSS feeds & duplicate content

[L]

I'm curious as to the full meaning of these notes on Jake Baille's presentation (talking about duplicate content, slow death, etc) in the Site ECG Session at the SES San Jose conference - noted here by seroundtable (http://www.seroundtable.com/archives/002359.html) :

Google is smart enough to know that a million page site should have more than one incoming link. Slow death can be triggered by massive content copying. Be careful with affiliate feeds.

If I'm a milliion page site, and I've got RSS feeds, it's quite possible that I have lots and lots and LOTS of my content all over the place on the web. What is it exactly that I should be careful of?

RSS feed descriptions are only about 175 characters right now (probably more soon) - I assume this would mean that if I'm feeding my entire content/body in my RSS description, that I may have duplicate content issues?

[rogerd]

>>If I'm a milliion page site, and I've got RSS feeds, it's quite possible that I have lots and lots and LOTS of my content all over the place on the web. What is it exactly that I should be careful of?

Exactly that - I didn't see Jake's presentation, but what I think he's saying is that a really big site with no unique content and minimal inbound linkage isn't going to prosper in the SERPs. Search engines are beyond on-page factors and simplistic inbound link counting into more sophisticated ways to sort the wheat from the chaff, including looking for signature characteristics of different kinds of sites. Bursting onto the scene with a million pages of dupe content isn't the kind of signature they are planning to rank highly.

Solution? Start with and keep adding unique content, see if you can modify the feed-based content to look more unique, grow the site over time, and establish a long-term link development strategy.

[L]

thanks rogerd