Jacam405
09-28-2005, 03:43 PM
I've done quite a bit of research lately for optimizing for Froogle. This is what I've come up with:
Data Feed:
Include all relevant product information.
Include Brand and ISBN, if applicable.
Data feed must match the information on product web page.
Product name: general product name, brand name, model name, manufacturer and product type.
Product Category path is for client website, not the Froogle category.
Verify feed against current merchant center guidelines.
On Site:
Verify that robots.txt file will allow full indexing of product pages.
Keyword rich titles for image file naming.
Images at least 92x92
Clear Product Tables (1 per cell including descriptors)
Have purchase/add to cart buttons in same table.
Product Theme on all product pages.
Use emphasized bold dollar “$” signs.
Page and data feed must have same title and description.
Use categorical keywords for content and theme keywords for product descriptions.
Product/description/price alignment logical.
Unique title for each product.
Individual Elements:
Product Title: The product title should be placed somewhere around the top of the page and close to the picture, whether it be right above the picture and under the category, or to the right of the picture lined up with the top of the picture (see Café Press (http://cafepress.com/mindbox12) ). Those are the two placements that seem to work best.
The product title should be as specific as possible without being too long. The best title would include a very brief description such as “Large Coffee Mug” or “Coffee Mug, Large” and would include the model number (if available) also.
The product title should be in a heading tag; it doesn’t necessarily have to be in an <h1> tag though, but no lower than <h3>. Preferably <h1> or <h2>.
Picture: Alt-tag the photo(s) with the same information as the product title.
Description: Froogle seeks matching keywords to snip a product description of about 25-28 words. The best thing to do is to try creating a gripping description with keyword inclusions in an uninterrupted sentence of 25 words.
This is the description that you would use for the feed(s), but you may also add more in another paragraph or on another section of the page, as long as it isn’t connected with this description.
You would write the description just as if you were writing an article for an optimized page. However, you must keep it short and include the product name, model number (if applicable), size (if applicable) and other descriptions if there is room.
That's about it. I hope this is useful for someone.
Data Feed:
Include all relevant product information.
Include Brand and ISBN, if applicable.
Data feed must match the information on product web page.
Product name: general product name, brand name, model name, manufacturer and product type.
Product Category path is for client website, not the Froogle category.
Verify feed against current merchant center guidelines.
On Site:
Verify that robots.txt file will allow full indexing of product pages.
Keyword rich titles for image file naming.
Images at least 92x92
Clear Product Tables (1 per cell including descriptors)
Have purchase/add to cart buttons in same table.
Product Theme on all product pages.
Use emphasized bold dollar “$” signs.
Page and data feed must have same title and description.
Use categorical keywords for content and theme keywords for product descriptions.
Product/description/price alignment logical.
Unique title for each product.
Individual Elements:
Product Title: The product title should be placed somewhere around the top of the page and close to the picture, whether it be right above the picture and under the category, or to the right of the picture lined up with the top of the picture (see Café Press (http://cafepress.com/mindbox12) ). Those are the two placements that seem to work best.
The product title should be as specific as possible without being too long. The best title would include a very brief description such as “Large Coffee Mug” or “Coffee Mug, Large” and would include the model number (if available) also.
The product title should be in a heading tag; it doesn’t necessarily have to be in an <h1> tag though, but no lower than <h3>. Preferably <h1> or <h2>.
Picture: Alt-tag the photo(s) with the same information as the product title.
Description: Froogle seeks matching keywords to snip a product description of about 25-28 words. The best thing to do is to try creating a gripping description with keyword inclusions in an uninterrupted sentence of 25 words.
This is the description that you would use for the feed(s), but you may also add more in another paragraph or on another section of the page, as long as it isn’t connected with this description.
You would write the description just as if you were writing an article for an optimized page. However, you must keep it short and include the product name, model number (if applicable), size (if applicable) and other descriptions if there is room.
That's about it. I hope this is useful for someone.