garyp
07-28-2004, 01:10 PM
Online Advertising Continues to Evolve (http://www.emarketer.com/Article.aspx?1002960)
More users make an online purchase after a simple ad impression than from a click-through, according to DoubleClick.
In a new study released this month, DoubleClick finds that "view-throughs" — online conversions that result from a user seeing an ad online but not clicking on it — account for a higher rate of conversions than click-throughs on online advertising. For Q2 2004, the view-through rate averaged 0.73% for DoubleClick customers' campaigns, while their average click-through rate (CTR) was 0.43%
More users make an online purchase after a simple ad impression than from a click-through, according to DoubleClick.
In a new study released this month, DoubleClick finds that "view-throughs" — online conversions that result from a user seeing an ad online but not clicking on it — account for a higher rate of conversions than click-throughs on online advertising. For Q2 2004, the view-through rate averaged 0.73% for DoubleClick customers' campaigns, while their average click-through rate (CTR) was 0.43%