Thoughts on Goodman's Adwords Book?

[wiltonbiz]

Has anyone read, and can comment, on the new paperback by Andrew Goodman, "Winning Results with Google Adwords"?

He has been writing in this field for several years, but I'd like to hear what anyone thinks of his new paperback book. The price is no obstacle, but I don't want to invest the time if it's not going to give me some new insights.

Thanks.

[unreviewed]

I can’t comment on the book, having never read it. But I can tell you I have read many of his posts in various forums, over the last 6 years. In that time, I have really grown to respect him. I have watched him spend much time helping others. His posts are always interesting and full of useful information. I have seen many people publicly praise his book, and I have never seen anyone post anything negative.

I’m not his “buddy”. I’ve never met the man, and I can’t recall if we have ever exschanged email. Just giving you my opinion of Andrew Goodman.

[mcanerin]

I haven't bought the paperback yet, but I do own the previous, e-book version and it was well worth the money. I can only assume the newest version is bigger and better.

Let's put it this way, if I ever have any PPC problems, Andrew and Jensense would be my first two stops.

I'll be picking up that paperback shortly.

(and no, Andrew did not ask, bribe, or offer alchoholic beverages to intice me to say any of that)

Ian

[AussieWebmaster]

I read the ebook also and it is a solid read... more geared for the novice and intermediate AdWords user... but then that is the largest audience... I picked up a few tips and thus was worth the time to read and the money!

[eWhisper]

I did the tech editing on this book, and of course think it's a good read. ;)

It's mostly geared for people new to search marketing, and if you fall into that area, you should read the book.

It does go over the principles of AdWords, so it's a good read for some more experienced people to see what AG considers the basics, and applying those rules to your own campaigns.

[NFFC]

I just ordered it today, I'll let you know what I think once I've read it.