View Full Version : New research: US SEM market not as competitive?

09-08-2005, 08:52 AM
Now this is interesting. Latitude, an SEM company in London, have published research that finds the US search market not as competitive as proclaimed by Forrester and others. Here's the PDF (http://www.searchlatitude.com/research/latitudessi1-080905.pdf) (HTML here (http://www.searchlatitude.com/research/research1.html)).

They're saying that apart from travel and e-commerce, the US market isn't as competitive as the UK market. Has anyone else heard this? It seems to run counter to everything I've been reading.

They're also saying that CPCs are down, not up, at least on Overture/Yahoo. Is this because of Overture traffic going down?