Doomsday
09-04-2005, 03:59 AM
I am entrusted with the responsibility of examining, analyze and give feed back on existing adword account. What parameter shall be taken into consideration for the analyzing the account.
Is it wise to create the new account incase the earlier one was not well managed, does overall account history influence my account performance. When I say not well managed, I take into account CTR, ad copy, segregations of keywords under different adgroup etc...
Is it wise to create the new account incase the earlier one was not well managed, does overall account history influence my account performance. When I say not well managed, I take into account CTR, ad copy, segregations of keywords under different adgroup etc...