Anthony Parsons
07-27-2004, 01:42 AM
Look at six broad categories for quantifiable benefits when analyzing the value of IT investments, The Advisory Council says. Also, search-engine optimization is key to wise marketing; and CIOs need soft skills along with business skills.
I found this quite interesting from Information Week (http://www.informationweek.com/story/showArticle.jhtml?articleID=25600090). A good read if you have the time.
Question B: How important is search-engine optimization for a corporate Web site? What should we be doing?
Our advice: On a scale of 1 to 10, it's a 10.
Search-engine optimization (SEO) should be a part of every corporation's marketing strategy. It's a means of increasing brand and product awareness in the marketplace, and generating qualified leads (business-to-consumer, business-to-business, business-to-government).
I found this quite interesting from Information Week (http://www.informationweek.com/story/showArticle.jhtml?articleID=25600090). A good read if you have the time.
Question B: How important is search-engine optimization for a corporate Web site? What should we be doing?
Our advice: On a scale of 1 to 10, it's a 10.
Search-engine optimization (SEO) should be a part of every corporation's marketing strategy. It's a means of increasing brand and product awareness in the marketplace, and generating qualified leads (business-to-consumer, business-to-business, business-to-government).