zebedde64
08-20-2005, 07:10 PM
If you are using google ad words on a pay per click campaign
the broad match of the phrase
insurance jobs would appear when any variation of the words insurance jobs appeared in what was put in the box such as uk insurance jobs / london insurance jobs / leeds insurance jobs etc
I am pretty sure I am right in this thinking. is that correct please let me know if not.
However what i am a little unclear of is by specifying an exact match phrase ie) "insurance jobs" it would only appear when the exact match was put in ie someone actually using the advanced search or wrapping speach marks round the text. ( is that correct?)
I am trying to help someone who appears to be suffering from click fraud . I had it myself b4 but I knew the ip adresses so it was easy to deal with google as they were fixed ip's. I suspect these to be proxys with human clickers ( maybe his competitors ) or robots as the all of the huge costs are against " these type phrases in the engines" with speach marks wrapped around his key phrases ... he is in a fairly competitive sector but page impressions and click throughs for the same phrase without the speach marks are a fraction of the " wrapped keywords"
I am installing a click fraud monitor package tommorow so will have a better idea but want to see if I have a case for him for the search engine to refund him at all we are talking tens of 1000's here over an 18 month period you can see the trend ...
But this "wrapped keyword phrases " ppc high impressions and ctr as opposed to the search phrase just being entered is confusing me a tad. 95% of his clicks are generated this way - has joe public got that savvy ?? and this is a consumer product ??? surely not - could you please check yr own exact matches and broad matches some of his ctrs are as high as 60% !!! for "exact match wrapped keywords" average ctr is running at 25% overtime for these wrapped keywords
On my own site I know for a fact that " wrapped keyword insurance jobs" generates significantly less like 5% of what i get for the phrase insurance jobs.
Why i am a bit confused is that he uses both the " wrapped keywords" and also the - phrase on its own as both 2 and 3 keyword phrases yet on the adwords campaign it is the " wrapped keywords " that are showing many 1000s of impressions and clickthroughs as oppposed to the broad matched
Take for example " christening gifts " wrapped had 72,927 impressions yet no wrapped christening gifts had only 13800 over a 6 month period - do you see where i am coming from I suspect that the wrapped keywords are being targetted for clickthroughs
There are about 6 sets of keywords wrapped like this that the have a huge impression rate and click through as opposed to the broad match of the same phrase.
So some clarification on your thoughts if you have any experience of this matter. Thank you .
the broad match of the phrase
insurance jobs would appear when any variation of the words insurance jobs appeared in what was put in the box such as uk insurance jobs / london insurance jobs / leeds insurance jobs etc
I am pretty sure I am right in this thinking. is that correct please let me know if not.
However what i am a little unclear of is by specifying an exact match phrase ie) "insurance jobs" it would only appear when the exact match was put in ie someone actually using the advanced search or wrapping speach marks round the text. ( is that correct?)
I am trying to help someone who appears to be suffering from click fraud . I had it myself b4 but I knew the ip adresses so it was easy to deal with google as they were fixed ip's. I suspect these to be proxys with human clickers ( maybe his competitors ) or robots as the all of the huge costs are against " these type phrases in the engines" with speach marks wrapped around his key phrases ... he is in a fairly competitive sector but page impressions and click throughs for the same phrase without the speach marks are a fraction of the " wrapped keywords"
I am installing a click fraud monitor package tommorow so will have a better idea but want to see if I have a case for him for the search engine to refund him at all we are talking tens of 1000's here over an 18 month period you can see the trend ...
But this "wrapped keyword phrases " ppc high impressions and ctr as opposed to the search phrase just being entered is confusing me a tad. 95% of his clicks are generated this way - has joe public got that savvy ?? and this is a consumer product ??? surely not - could you please check yr own exact matches and broad matches some of his ctrs are as high as 60% !!! for "exact match wrapped keywords" average ctr is running at 25% overtime for these wrapped keywords
On my own site I know for a fact that " wrapped keyword insurance jobs" generates significantly less like 5% of what i get for the phrase insurance jobs.
Why i am a bit confused is that he uses both the " wrapped keywords" and also the - phrase on its own as both 2 and 3 keyword phrases yet on the adwords campaign it is the " wrapped keywords " that are showing many 1000s of impressions and clickthroughs as oppposed to the broad matched
Take for example " christening gifts " wrapped had 72,927 impressions yet no wrapped christening gifts had only 13800 over a 6 month period - do you see where i am coming from I suspect that the wrapped keywords are being targetted for clickthroughs
There are about 6 sets of keywords wrapped like this that the have a huge impression rate and click through as opposed to the broad match of the same phrase.
So some clarification on your thoughts if you have any experience of this matter. Thank you .